Work with athletes who are already trusted by the audiences you need to reach.
We connect brands with authentic athletes across sports and lifestyles - helping you tap into loyal, highly engaged communities through partnerships that feel natural, credible, and culturally relevant.
A growing opportunity.
Sport has always been where culture and community meet - and brands that show up here gain more than visibility. They earn trust, connection, and relevance. While superstar partnerships will always have their place, the real opportunity lies beyond the top tier.
Across every level of sport, athletes are building passionate, consistent followings. Communities that brands can tap into when the partnerships feel genuine and true to the lives those athletes lead.
Our approach.
UNDERSTAND: We start by listening to your brand. Your strategy, your objectives, your ambitions - we make sure we know what matters most to you and what success looks like.
MATCH: We connect you with athletes who not only have the right audiences but also share a genuine alignment with your brand’s world. The result is partnerships that feel natural and resonate with fans.
ACTIVATE: We help bring the collaboration to life, ensuring the execution reflects both your values and the athlete’s story - building credibility, impact and lasting cultural relevance.
WHAT YOU GAIN as a brand.
When you partner with an Onside athlete, you unlock access to loyal communities and the cultural relevance that drives growth. In practice, that means:
: Access to new audiences
: Trust through authentic voices
: Cultural relevance that endures
: Engagement that drives results
Done right, this is impact that compounds - turning visibility into credibility, and credibility into long-term brand equity.
why onside?
Our roster focuses on athletes that most agencies overlook - authentic voices with loyal audiences and real cultural pull.
We build long-term partnerships that feel natural, drive genuine engagement and deliver measurable impact.
ACCESS TO ENGAGED AUDIENCES THAT DRIVE GROWTH.
AUTHENTICITY THAT BUILDS TRUST AND CREDIBILITY.
RELEVANCE THAT LASTS LONG AFTER THE CAMPAIGN ENDS.
Ready to unlock new audiences? Start here.
We represent athletes across sports and levels, each with loyal audiences and unique stories. Please get in touch and we’ll share more about the talent we work with and the ways we can help grow your brand.